Stil in Stockholm: Elinor Nystedt

elinor

Elinor, Works in PR and Concept for Weekday

Vintage coat,
Weekday sweater, jeans, and scarf,
Karl Lagerfeld dress,
Carin Wester shoes,
Anna-Sara Dåvik silver fingernail

It’s hard to imagine Swedish fashion before Weekday. In just a few years, the company that launched the Cheap-Monday-heard-round-the-world franchise has become almost as ubiquitous as H&M in the closets of young Swedes. Weekday has followed the Swedish business model (see: H&M, IKEA, Volvo) perfectly, by creating affordable and commercial products, but still keeping a focus on design.

Weekday goes one step further, by straddling the line between commercial and underground. The staff in the shops are all young and beautiful (also known as the American Apparel approach – refer here or here if you need further proof), and the people behind the scenes, like Elinor, are always well-connected to the independent fashion scene in Scandinavia.

In the past months, mini-collections created through collaborations with small but influential Scandinavian designers like Carin Wester and Nhu Duong have continued to give the company its edginess, while being careful to not become too high-end, which would alienate the young clientele to which it caters.

Elinor is the perfect example of the Weekday approach, combining high fashion (Karl Lagerfeld, Sara Anna Dåvik, Carin Wester) with basic but well-constructed pieces from Weekday. Form and function, form and function…

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  1. Wttwotc on

    Reply

    too rihanna

  2. Werepup on

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    no i like it its edgy and original (at least, for a guy to wear)

  3. kathrin on

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    Wow! looks good, but he must have sweated a lot in that…xoxoKathrin

  4. Hugo Hase on

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    Too Rihanna?! What an intelligent comment – it’s like saying Lady Gaga invented the way to dress crazy…

    I think the outfit is great! I guess those are women’s clothes, but it’s just so convenient if the designer is slender enough to fit even in those :-)

  5. dodzsky on

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    this coat is so cool ever, and the hair so magnificent.

  6. Charlotte on

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    Oh my god he must have been sweltering! I was in a VEST!! Cool look though.

    Charlotte xx

    The Style Rail

  7. Forest City Fashionista on

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    Oh Wow, I’m sure he was sacrificing comfort for style, but what style!

  8. Désirée on

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    wohoo crazy taste with only 18 years old:-)

  9. Anonymous on

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    I’m sure Grace Jones would commission him!

  10. Anonymous on

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    rihanna? no
    gaga? no

    Grace Jones? yasssss

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