Stil in Stockholm: Rosanna


Rosanna, 18, Works at Weekday

Weekday trenchcoat,
Inwear sweater,
Ali leggings,
H&M gloves

Mary and I often get asked in interviews what it is that catches our eye when we decide to take a photo. Since we recognize that style and taste are always subjective, we’d like to begin to provide a bit more insight into the stories behind the photos we take. Not only as justifications of why we think our photo subjects have style, but also to create a more in-depth dialogue around the looks you see on Stil in Berlin. And since style is about much more than just what one wears, we plan to give a bit more information on the personalities our subjects. Think of it as street style meets ethnography.

When arriving from Berlin into Stockholm, the first thing you notice is that the streets are in such a complete contrast to one another. Stockholm is cleaner, brighter, and graffiti-free. There’s a clean and sharp quality to nearly everything here, actually, which is only accentuated by the Swedish design. That being said, it can be difficult to stand out in the fashion-obsessed Stockholm. Trends catch on quickly here, and as I stood on Götgatan searching for photo subjects, I saw the same styles repeated over and over. Although black is a constant in Sweden, something about Rosanna stood out amongst the crowd on Götgatan. The triangular silhouette of the trench coat and the perfect neatness of her pulled-back hair was what caught my eye even as she dashed into a cafe with her back turned to me. The studded clutch and red lipstick added the last bit of accessorizing that made the right contrasts to the subdued black. So, it’s true: a little does go a long way.


also leave a comment
  1. James Bort on


    It’s a first time I visit this site, but the pictures and the style are amazing ! Maybe better than Sartorialist ! I’m also photographer and love this site.

  2. Ediot on


    LOVELY snaps.
    i borrow these. lemme know ifitsnotokey

  3. stilinberlin on


    @james, thanks so much, your work is amazing!

    @ediot, you’re very welcome

  4. blackwhiteshot on


    interesting comparing to your berlin pix, this NYC-style,
    very smooth, this cute white dress,
    very gorgeous, the red arrangement (especially because of the red nails)
    I like your site very much



    LOVE the first shoes, they’re great!

  6. unikalnia pracy on


    i love the second outfit absolutely coool

  7. Leila on


    did is so großartig, dass du wieder da bist :-)

  8. Yolanda on


    Die erste Mädchen ist wie ein von die Olsen Zwillinge! Aber beide sind sehr stillvolle! :)

  9. Anonymous on


    I looove the first dress!! which label is it?<3

  10. Anonymous on


    Schoenes Rot, outfit spannend u sehr leisure, das gefaellt! Nur vor dem Maedel (Mensch/ Maschine…es lebt noch?) krieg ich etwas angst. Ob die hunger hat? Koennen ja gerne mal was essen gehn, ich koch auch gut und kauf extra dick ein fuer sie!

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