This is Njide Ugboma, editor in chief of the British Let Them Eat Cake magazine. When I asked Njide for a picture for the At Home series, she told me the place she feels most at home is at her office in Dalston. It is located in an old industrial building just off Kingsland Road and I went there on a rainy morning during London Fashion Week. I guess it is not unusual for London people to feel most at home in their business surrounding, since they might spend the most of their time there. For Berliners, though, in their relaxed state of mind and “2 days of work a week is enough” attitude, this comes as a slight surprise. Maybe this is the reason Berlin lacks the splendid choice of fashion magazines you will find at a usual London newsstand.
As a sidenote: I got lost searching for the office and decided to enter any building, asking for the way. Lucky me, I went straight into the studio of Gareth Pugh, where the fitting and hair and make-up tests where going on. HE was not there, though.