Happy Shop is the candy-coated jewelry box of shops in Berlin. The space was opened in January 2011 by Mischa Woeste with creative director Marck Christian Windekilde, and is an experiment in colour, showcasing a small but well-rounded selection of international brands, many of which are exclusive to Germany, such as London-based label Meadham Kirchhoff and Japanese brand minä perhonen. The pieces sold in the shop tend to drift away from the understated streetwear-focused shops in the area, also including elaborate designs by Christopher Kane and Bernhard Wilhhelm. Happy Shop also holds periodic events, such as small in-store fashion shows (which we covered last year) as well as a planned pop-up shop with another one of their labels, MIHAYARASUHIRO.
Duck on
Another place I have to visit in Berlin. So amusing that minä perhonen is a Japanese brand!