When I first met Leena, I was instantly amazed by her elegant and yet so contemporary style and charisma. I immediately wanted to photograph her – but it took me quite some time to persuade her, since she doesn’t like being pictured. When I visited her in her Mitte apartment, we spend an hour chatting about her job, Berlin, life and fashion, before I took my camera to take this candid shot. And when I send her a selection of pictures, out of all the more “posed” shots we took, she chose this one image, which I initially called an “outtake”, because I thought she might consider it to be too intimate. Needless to say I was more than happy, when she asked me to publish this one.
Leena is a stylist, among many others she works with Hannah Herzsprung, Pheline Roggan and Nora Tschirner. What makes her so successful is first and foremost her ability to create a very personal and unique look for each client, neither trying to force an unsuitable image onto someone, nor persuading them to wear something just because it’s “on trend”. While a job like this sounds rather glamourous, instead of piling up fancy clothes and play dress-up her work is a lot about developing a personal relationship to and understanding of each client’s character and individual perception, .