Hidden in a Skalitzer courtyard, Motto is a fantastic book store full of singular finds. Their selection is so great because Motto the store was actually born from Motto the distribution company, spreading the catalogues of over 150 publishers to more than 100 stores worldwide. The Kreuzberg Motto store was their first physical branch, opened in 2008 as a bookstore and venue for readings, book exhibitions, and many more events for Berlin’s bibliophiles.
With its focus on photography and art books, as well as Motto’s own editions, the store is also an excellent source for gifts of all sizes and prices. At least I, for one, cannot imagine anyone not being happy about being given one of these very special books, often only printed in small editions.
The list of distributed publishers is long and exciting, and besides art magazines such as frieze, Modern Matter, and Mousse, they also do a good job of selling lovely local journals like SAND. Though the place does get kind of cramped at readings, Motto ensures that even the smallest and nichiest titles are properly displayed and available for your perusal. After all, sometimes you’re just drawn to a cover, whereas other times you need to leaf through several different tantalizingly hip booklets to find the right one to brighten up your desk at home.