Food in Berlin: Vom Einfachen das Gute

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If you were asked to picture your perfect supper, what would it be like? A selection of ham, sliced so thin you can almost look through it? Some cheese, so stinky the taste can only be as savory? And how about some fresh bread which just serves as the best base for the cheeses and hams? Imagine a table filled with these delicacies, and then topped with a bottle of good wine. At Vom Einfachen das Gute, you’ll find all of that! (Including that beautiful table.)

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Located on Invalidenstraße (Mitte’s new foodie street), Vom Einfachen das Gute specializes in the simple pleasures in life, the name literally translates to choosing the good of the simple. “Einfach” or simple doesn’t mean basic nor average, but pure and straightforward. It’s all about believing in good quality products and selling them in a no-fuzz-way. Because you want to know where your food comes from and the best things in life don’t need sprucing.
While most of the sausages, hams and meat are from organic farmers in the Brandenburg area, there are also specialties from the South like Italian prosciutto or Spanish Iberico Recebo.

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The small store is an instant feast for the eyes: through the windows you’ll see piles of bread loafs and bottles of wines, inside there are dried sausages and hams hanging from the ceiling, and cheese in all varieties filling the counter. Next to it are shelves full of pasta sauces and jars of “the best marmalade in the whole wide world”. There’s also a small menu with snacks to enjoy right away. When I couldn’t decide which ham to choose (or even pronounce them), the saleswoman told me the story of Txogitxu – a ham coming from cows being between 10 and 18 years old – I couldn’t wait to try it. Instead of butter, the bread slices had been drizzled with just some good quality olive oil. The intense and smokey taste of the ham stayed with me for a long time. What more can you ask for?

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‘Deluxe Stulle’ (4,99 Euro)
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Vom Einfachen das Gute
Invalidenstraße 155
10115 Berlin Mitte

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Subway: Rosenthaler Platz
+49 30 28864849
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Opening Hours:
Mon–Sat 10:00–20:00

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  1. ollie on

    Reply

    not to be a stickler, but ham cannot come from a cow. ham is specifically from pork (pig).

  2. Peter on

    Reply

    Vom Einfachen das Gute? Auf dem Schild steht Wasserbüffelsalami! Konzept ist mir noch nicht klar ;-)

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