– Supported by the German federal ministry for economic cooperation and development –
Fair Fashion is something we like to think doesn’t have to be explained anymore. We all know that the main high and fast fashion brands’ production systems do tremendous, often irretrievable harm to the environment, and are based on the abuse and exploitation of workers in the producing countries, don’t we? However, was that on your mind when you paid a very low price for fast fashion items on your last shopping spree? Probably – maybe even understandably – not. Raising awareness for the plights of the majority of seamstresses working in unbearable conditions to create the trendy garments we all like to show-off on the streets is what a new campaign of the German federal ministry for economic cooperation and development is all about: the story of Vero & Selvie puts one of the workers in the spotlight, and her portrait on the t-shirt I’m wearing on the above photo.