I love Berlin fashion, you know that. So you might be able to imagine how my little fashion-heart almost broke to pieces when Thomas and Oliver, the genius minds behind ACHTLAND, told me they’re leaving Berlin and are going back to London. Of course I instantly knew that the business they’re building can only benefit from that step, still, sad patriotic emotions swept over me. I couldn’t help but ask them: WHY!?
Mercedes-Benz Fashion Week Berlin is in full swing this week, which means dozens of runway shows are held throughout the city – models walking the newest creations of German designers is mostly a mere 15mins enjoyment for the audience, but, however, a week-long, if not months-long pursuit for the designers presenting. It’s not only about creating an original yet consistent collection that will appeal to journalists looking for the newest trends and buyers looking for pieces that are actually wearable, but finding an interesting venue, casting the best models, styling convincing looks, designing an attractive setting, playing the most fitting music and having the best light etc. Most of the times, the looks are only finally defined minutes before the show starts. I joined the very promising young duo of Oliver Lührs and Thomas Bentz and their label Achtland for a short while during the preparations for their runway show presenting the new winter collection for 2014/15:
This season, my high-light of Mercedes-Benz Fashion Week Berlin already happened Tuesday evening: the first runway show of Achtland at Kronprinzenpalais. Thomas Bentz and Oliver Lühr, the creative minds behind the label, finally decided to show their pieces in a classic runway show, choosing a classicist palais at Unter den Linden.
Achtland is the label of Thomas Bentz (left) and Oliver Lühr, or rather the realization of a long-standing idea of building up a high-end, ready-to-wear label that is based in Berlin.