Mercedes-Benz Fashion Week Berlin is in full swing this week, which means dozens of runway shows are held throughout the city – models walking the newest creations of German designers is mostly a mere 15mins enjoyment for the audience, but, however, a week-long, if not months-long pursuit for the designers presenting. It’s not only about creating an original yet consistent collection that will appeal to journalists looking for the newest trends and buyers looking for pieces that are actually wearable, but finding an interesting venue, casting the best models, styling convincing looks, designing an attractive setting, playing the most fitting music and having the best light etc. Most of the times, the looks are only finally defined minutes before the show starts. I joined the very promising young duo of Oliver Lührs and Thomas Bentz and their label Achtland for a short while during the preparations for their runway show presenting the new winter collection for 2014/15:
Augustin Teboul presented their new collection on Tuesday in a gallery on Potsdamer Straße. Joseph Wolfgang Ohlert went backstage.
I am very happy to present another set of Joseph Wolfgang Ohlert’s photographies from Mercedes-Benz Fashion Week Berlin, this time from the presentation of Augustin Teboul. The label showed its newest pieces in a former supermarket building from the 60s. Their deep-black and heavily embroidered designs were decorated with elaborate head-jewelry and very white faces, easily creating, once again, one of the most impressing collections of this fashion week.
Take a look at all the amazing shots from backstage:
I was invited backstage for the Stine Goya show (as in: officially, not only sneaking in, like I did at Ann Sofie Madsen right after the show). Back there you’re surrounded by dozens of other photographers – taking pictures cheek to cheek it’s rather hard to be original. Please decide for yourself if I was successful.