HUGO presented its autumn/winter 2012 womenswear and menswear collection last Thursday in the hall of Gemäldegalerie (which is one of the most underrated museums in Berlin, being hard to find in the inaccessible architecture of Kulturforum). I clearly prefer their menswear, while the women’s line is a rather bland sequence of current trends, Bart de Backer manages to offer a consistent look and approach. The staging of the show is impeccable and the choice of the venue and music (Bjork!) as well as the selection of models without comparison during Berlin Fashion Week. The video (sadly, without the sound of Bjork) is still on view on hugoboss.com.

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